BBC Breakfast, 12 July 2018. Trump, Kingpin or Salesman.

BBC balance-pundit says that “Trump has become this International Kingpin for Racists…”

Classic popcorn viewing.

Going back few months at the Box, Alex asked us to speak about Trump for 1 minute. I thought about this NerdWriter video.

You’ve got to remember he is a Salesman and prefers the shortest words and simplest sentences.

So I used this video as the basis of what I said. We have all relied on a salesman, we have all been conned by a salesman at a weak moment.

The NerdWriter video reminded me of George Orwell’s Guide to Writing.

George Orwell’s 5 Rules for Effective Writing

  1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. …
  2. Never use a long word where a short one will do. …
  3. If it is possible to cut a word out, always cut it out. …
  4. Never use the passive where you can use the active.
  5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  6. Break any of these rules sooner than saying anything outright barbarous.

More details…

Number four is he hardest to get.

The man was bitten by the dog. (passive)

The dog bit the man. (active).

The active is better because it’s shorter and more forceful.”

So for Trump, he says, Look at Paris…

Bernie Sanders, being a bit academic, might say, “…but of course International terrorism is a major issue that we’ve got to address, today.”

It’s complex. There is no need. Just use the simple, active voice.

Armando Iannucci says “…the great mistake is to portray him [Trump] as an idiot because he’s not, he knows what he’s doing and he’s a very clever salesman…”

Skip to about 3 minutes for the actual quote.

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